Katherine Oyer launched Francis Henri after noticing the absence of international baby clothing brands in the US. With a focus on customer experience, sales more than doubled since opening the first retail space.
Katherine prioritizes customer connections, starting with being the sole greeter at the store's opening. She paced business growth to manage it alone initially, focusing on retaining customers to drive future success.
Francis Henri's success lies in making thoughtful choices for the customer, like including handwritten thank you cards and specialty packaging. Understanding customers is key to effective decision-making.
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