Rod Manley has been appointed as Moncler's new international chief brand officer, a strategic role that emphasizes global brand management and marketing expertise.
Manley's past experiences at Burberry and Calvin Klein equipped him well to navigate challenges such as COVID-19 and its impact on luxury sales, positioning him as an asset for Moncler.
Moncler's rise in social media performance, particularly on YouTube, has significantly contributed to its improved market position, highlighting the correlation between social engagement and financial health.
Analysts project a stable growth outlook for Moncler that contrasts with an overall decline in the luxury sector, showcasing its strong brand resilience.
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