"We're spending $0 on ads. This is just taking off, and it's because of TikTok," Wilson said. The brand's organic reach has leveraged social media for impactful marketing.
"I spend 60 percent of my life at Walmart. I go to Walmart every single day, and I film content with people in the aisles... we did 37 million views on TikTok organically in seven days last week," Wilson noted, emphasizing the brand's unique approach to customer engagement.
"What's very exciting and actually was new information for us is that we could make a piece of content on TikTok and see those impressions show up in every single one of our channels," Wilson explained, highlighting the cross-channel effect of their TikTok strategy.
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