Instream ads appear before, during, or after video content while Outstream ads exist in text-based content, offering distinct engagement opportunities and user experiences.
Instream ads target users engaged with video content, while Outstream ads can reach broader audiences in non-video contexts, often being less intrusive and silent.
Quality of Outstream formats varies; low-quality ads can harm brand outcomes, while premium placements in engaging environments yield better results for advertisers.
Advertisers must consider their specific goals, campaign settings, and audience engagement when choosing between Instream and Outstream video ad formats.
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