Evorra, a next-generation SaaS audience and data platform, has partnered with ID5 to offer privacy-compliant, addressable advertising solutions as the industry shifts away from cookie-based targeting. This partnership addresses emerging data privacy laws and Google's cookie removal, pushing brands to seek new technologies. By integrating ID5's identity framework with Evorra's audience capabilities, advertisers can efficiently create targeted audiences while ensuring privacy compliance, leading to increased cost efficiencies and enhanced performance across various digital platforms.
"Advertisers worldwide are grappling with the need for a future-proof, privacy-led approach to targeting... our partnership with ID5... empowers media buyers to run efficient, high-quality campaigns..."
"This current wave of change is now being led by independent ad tech solutions. Brands and agencies are seeking solutions that support addressability and compliance."
Collection
[
|
...
]