Fingerman elaborates on the shift in digital marketing, stating, 'Areas that were once what I would consider foundational DAM capabilities are now more price of entry, and we're seeing traction in adding new capabilities.' This highlights the evolving expectations in digital asset management tools as brands adapt to the growing demand for content.
With the increasing demands for quick and accessible content, 'the creative and marketing community' must evolve. Fingerman notes that technologies and platforms are being actively adapted to meet these challenges in a competitive landscape.
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