YouTube is trialing pause-screen ads on some YouTube TV apps where an ad appears next to a minimized video when the viewer pauses. Google's Chief business officer praised the ad format's positive reception in Q1, hinting at a wider rollout.
Pause ads, already present on platforms like Hulu, Max, and Peacock, provide an advantage of choice for viewers as interruptions only occur when they pause. However, these ads may not replace mid-roll ads and could potentially push users towards Premium subscriptions to avoid ads.
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