Etsy's new holiday campaign, featuring the 'Give 'I get you' gifts' tagline, taps into a desire for personalized, thoughtful gifting, emphasizing connections between people.
The campaign's media strategy includes diverse tactics like TV spots and experiential events, emphasizing the brand's commitment to showcasing gifts by real artisans.
With the insights that consumers want to feel seen, Etsy's approach this season personalizes advertising through hundreds of unique ad versions tailored to different demographics.
Celebrity endorsements from Drew Barrymore and Naomi Osaka will underline the campaign, spotlighting their favorite gifts to enhance the platform's appeal for personal and creative holiday shopping.
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