EssentiallySports Appoints Ashley Cooper as Head of Brand Marketing

"Ashley Cooper has held marketing leadership roles at major consumer brands, including Under Armour, where she managed global campaigns for divisions such as Basketball, Curry Brand, Sportswear, and Innovation. During her time there, she led integrated marketing efforts ranging from consumer research and product naming to campaign launches and performance tracking. This experience will serve EssentiallySports well as it continues building its position as a leading digital sports media provider."

"She has a strong track record of turning consumer insights into campaigns that connect with audiences and drive business results. Her experience includes athlete partnership deals, influencer strategy, retail programs, crisis communications, and community-building efforts. She also developed project management systems that kept complex campaigns running smoothly across teams and deadlines, skills that will be valuable in EssentiallySports' fast-moving digital environment."

Ashley Cooper joins EssentiallySports as Head of Brand Marketing and will oversee strategy across events, social media, original IP, PR, and overall brand development to ensure alignment with the company's vision. She brings over a decade of experience in brand development, product marketing, and communications, with prior marketing leadership roles at major consumer brands including Under Armour. At Under Armour she managed global campaigns across Basketball, Curry Brand, Sportswear, and Innovation, leading integrated efforts from consumer research and product naming to campaign launches and performance tracking. She excels at translating consumer insights into campaigns, managing athlete partnerships, influencer strategies, retail programs, crisis communications, and project management systems that keep complex campaigns on schedule.

Read at EssentiallySports