Equinox bans new members on January 1, leading to criticisms of 'shaming' and praise of 'bold' strategy
Briefly

The high-end fitness chain Equinox did not accept new members on January 1.
     "January is a language we don't understand," the company said on social media.The decision got mixed reviews, with some saying it "shames" people trying to start new habits.The high-end fitness chain Equinox did not accept new members on January 1, a day when many try to jumpstart resolutions by heading to the gym.
Read at Business Insider
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