The Jaguar rebrand is not merely an aesthetic overhaul; it represents a comprehensive innovation of Jaguar's business model, addressing modern challenges head-on.
Heritage is important, but it should not limit innovation. Jaguar's MD emphasized that heritage isn't a strategy by itself, but a foundation for reimagining the brand.
Jaguar struggled within the premium volume segment against established competitors. The need for transformation was driven not only by competition but also by an aging consumer base.
Jaguar's shift involves embracing a future-oriented identity, moving beyond traditional car production to redefine its essence, as articulated by its founder's vision.
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