"It used to be that you would have to wait for a media channel to tell the story that you hoped that they would want to tell. Now everyone has the ability to create their own channel," Karin Kildow, co-founder of sports-focused social agency CCG Social, told Digiday. "The power [has] started shifting over to the individual versus media companies."
"Cristiano Ronaldo broke platform records with the launch of his YouTube channel, gaining 1 million subscribers in its first 90 minutes, totaling 65 million subscribers at the time of writing."
"Kane's new Cleats Club, a soccer-themed messaging app, and Kelce's $100 million podcast deal with Wondery show how athletes are vaulting over traditional media fences."
"Sports personalities have been able to translate their on-field work into media careers for decades, but it's more common for them to wait until they're done playing."
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