X's new monetization program will focus solely on user engagement rather than ad views, allowing creators to earn from interactions with X Premium users.
The platform claims creators will see higher payouts under the new system, which prioritizes engagement from X Premium users over traditional ad revenue streams.
As X pivots from advertising to subscription for revenue, the changes reflect a shift in focus aimed at boosting X Premium subscriptions, vital for creators' earnings.
The monetization adjustment could also alter user behavior, as many monetized accounts are expected to adapt their content to engage more deeply with X Premium followers.
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