Elon Musk's social media platform, X, filed a lawsuit against advertisers for orchestrating a boycott, costing the company billions in revenue. The lawsuit names World Federation of Advertisers and major corporations like Unilever, Mars, CVS Health, and Orsted.
Musk's controversial changes after acquiring Twitter in 2022 led to conflicts with advertisers. In 2023, issues escalated with advertisers abandoning X due to concerns about ad placement next to hate speech and an endorsement of an antisemitic theory by Musk.
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