The company has filed suit against the World Federation of Advertisers (as well as member companies Unilever, Mars, CVS Health, and Orsted) in federal court in Texas, saying an initiative by the group, called the Global Alliance for Responsible Media (GARM), coordinated an organized effort to stop advertising on the site after Musk took ownership of it.
X CEO Linda Yaccarino addressed the suit in a video on the platform as well, saying the Republican-led U.S. House Judiciary Committee had uncovered evidence that the GARM initiative had resulted in 'a systematic illegal boycott.'
Conservative media firms alleged GARM was working with GroupM to discourage clients from buying ads on their sites. A Judiciary Committee report suggested the group and its members 'may have' violated antitrust law.
#elon-musk #antitrust-lawsuit #advertising-industry #global-alliance-for-responsible-media #brand-safety-standards
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