Elon Musk's lawsuit against advertisers is gaining traction as he adds more companies that allegedly participated in a coordinated 'boycott' of his platform, X due to brand safety concerns. Meanwhile, UK subscription streaming services are increasingly popular, evidenced by growing numbers in households accessing ad-supported tiers, particularly Netflix and Disney+. In the EU, proposed regulations would make e-commerce platforms responsible for unsafe products sold online, changing how these companies operate and ensuring greater accountability.
Last year, advertisers removed their ads from X en masse as a result of legitimate brand safety concerns, after several big brands found their ads running alongside offensive and harmful content.
The lawsuit alleges that brands pausing/discontinuing ad spend on X was a coordinated boycott and hurt its competitiveness in digital advertising.
68.3% of UK homes - equivalent to 20 million - had access to a subscription video-on-demand service in the final quarter of 2024.
In the EU, new laws are underway which would make e-commerce platforms liable for dangerous or illegal products sold to consumers.
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