E.l.f. Cosmetics' Virtual Luxe Lounge provides an immersive digital shopping experience for Beauty Squad members, featuring exclusive offers and a unique speakeasy environment.
This collaboration with Obsess signifies E.l.f.'s commitment to innovation, as it's the first loyalty program incorporated into a 3D virtual shopping experience.
The launch includes four themed sections, allowing users to shop product drops and access exclusive coupons, enhancing engagement with the brand.
Through digital initiatives like the Virtual Luxe Lounge, E.l.f. aims to attract new Beauty Squad members and expand its first-party data capabilities.
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