E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
Briefly

from Fashion Dive2 months ago
E.l.f. Cosmetics partners with Obsess to launch the Virtual Luxe Lounge, an immersive digital shopping experience exclusively for Beauty Squad loyalty members in the U.S. and the U.K.
Fashion Divehttps://www.fashiondive.com/news/elf-cosmetics-virtual-luxe-lounge-3d-shopping-experience/734833/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
The Virtual Luxe Lounge features a speakeasy theme offering product drops and exclusive coupons while enhancing E.l.f.'s digital marketing strategy implemented throughout the year.
Fashion Divehttps://www.fashiondive.com/news/elf-cosmetics-virtual-luxe-lounge-3d-shopping-experience/734833/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
This launch represents Obsess's first integration of a loyalty program within a 3D virtual experience, aiming to boost engagement and first-party data collection.
Fashion Divehttps://www.fashiondive.com/news/elf-cosmetics-virtual-luxe-lounge-3d-shopping-experience/734833/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Previous collaborations include a beauty shopping app for Apple Vision Pro, showcasing E.l.f.'s commitment to innovative digital experiences and consumer engagement.
Fashion Divehttps://www.fashiondive.com/news/elf-cosmetics-virtual-luxe-lounge-3d-shopping-experience/734833/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at Fashion Dive
#elf-cosmetics #virtual-luxe-lounge #digital-shopping-experience #beauty-loyalty-program #experiential-marketing
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