"E.l.f. Beauty launched a social-first campaign, "The Sound of Kindness," in partnership with skin care company Beekman 1802 and research partner Kindness.org, per details shared with Marketing Dive. The effort is timed to World Kindness Day, which takes place Nov. 13. The campaign is inspired by the insight that audio can boost emotional wellness and includes audiovisual stories from all of E.l.f. Beauty's brands, Kindness.org and Beekman 1802 designed to interrupt the content on users' social feeds and prevent doomscrolling."
"E.l.f. is leaning into the power of sound for World Kindness Day in a push to curb doomscrolling, the action of scrolling through depressing content on social media, and inspire consumers to acts of kindness instead. The campaign is informed by studies reviewed by Kindness.org revealing that "kindness is good for you" and audio can boost emotional wellbeing, help lower stress, enhance mood and encourage prosocial behavior, per release details."
E.l.f. Beauty launched a social-first campaign called "The Sound of Kindness" with Beekman 1802 and Kindness.org timed to World Kindness Day on Nov. 13. The campaign uses audio-centered audiovisual stories to interrupt social feeds, reduce doomscrolling and promote prosocial behavior. Studies reviewed by Kindness.org are cited showing kindness benefits and audio improving emotional wellbeing, lowering stress and enhancing mood. All E.l.f. Beauty brands, Beekman 1802 and Kindness.org will share tailored content, including ASMR product sounds and Rhode's running-water visuals. The effort includes a return to Roblox and a Nov. 13 Twitch livestream on sound and emotion.
Read at Marketing Dive
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