Have you ever fallen into a black hole on your phone? It might have started innocently enough, maybe a notification or text message. Yet, five hours later, you're swiping through videos as the day fades. Those hours can feel like seconds, leading us to miss out on life. Yet, excessive social media and habitual doomscrolling are becoming increasingly common problems, particularly for young people and young adults.
Back in 2011, Apple's iPhone ads plastered billboards with glossy images of people traveling, celebrating milestones. The message was seductive: This device is your ticket to belonging and intimacy. And in many ways, those ads weren't wrong. Smartphones made it easier to FaceTime across continents and capture memories-but they also planted a subtle belief: that closeness itself lived inside the device.
Tyler rejects the homogenisation of web design and decided to swerve Perfectly Imperfect into a lane of its own, inspired by the early internet aesthetics of "solid but saturated colours, lack of texture, MS Paint-style airbrushing, and a singular broadcast-style aesthetic", Brent David Freaney tells us. Brent's studio Special Offer collaborated with Tyler to bring the best parts of early internet's visuality, whilst still creating something that belongs in 2025.
Inflation is stubborn, unemployment is rising and Federal Reserve Chair Jerome Powell has even confirmed that Gen Z grads just can't get a break right now. But the youngest generation of workers already know that. In fact, they're so anxious about the state of the economy right now that they can't even sleep. So what are they doing about it? They're, perhaps counterintuitively, bed rotting and watching TV.
