According to a recent report, over two-thirds (69%) of US decision-makers are planning to increase their investments in social media advertising this season, highlighting the growing significance of digital marketing strategies.
The US retail industry is projected to spend $25.91 billion on social network ads in 2024, reflecting a remarkable 14.2% increase year-over-year, indicating a strong shift towards online marketing.
With holiday retail ecommerce sales expected to reach $266.89 billion this year, it's imperative for marketers to leverage social media platforms effectively, as they play a crucial role in consumer shopping behavior.
The report underscores that 52.7% of holiday ecommerce sales will occur through devices, emphasizing the importance of multi-channel strategies, including social media and app-based shopping experiences.
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