Over two-thirds (69%) of US decision-makers are planning to increase social media advertising investments this season, indicating a strong shift towards digital marketing strategies.
US retail industry is expected to invest $25.91 billion on social network ads in 2024, a significant 14.2% increase YoY signifying the growing importance of social platforms.
With holiday retail ecommerce sales projected to reach $266.89 billion, 52.7% of these sales will occur on devices, showcasing the crucial role of social media and apps.
Marketers are encouraged to prioritize ad spend on platforms like Instagram this holiday season, underlining the necessity for a strong social media strategy.
#social-media-advertising #ecommerce-trends #retail-industry #holiday-sales-strategy #investment-insights
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