The SNL skit cleverly highlights how social media, particularly platforms like TikTok, is reshaping political engagement among Gen Z voters, emphasizing humor to address serious issues.
Gen Z, with more than 41 million eligible voters, represents a significant demographic. How campaigns engage with this group on platforms like Snapchat influences their political opinions.
Both the Harris and Trump campaigns are pouring substantial resources into Snapchat, effectively acknowledging the platform's importance in reaching young voters and shaping their electoral preferences.
Polls suggest that nearly half of Gen Z, 46%, prefers social media for their news, illustrating a shift in how this generation connects with political content and influencers.
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