Despite a challenging macroeconomic environment, Weibo reported an increase in Monthly Active Users to 583 million and Daily Active Users to 256 million, highlighting success in user engagement.
Weibo's non-GAAP operating income reached $157.6 million, supported by a 15% increase in Value-Added Services revenue, indicating a shift towards diversified revenue streams amid declining ad revenue.
Weibo is heavily investing in AI technology to enhance user engagement and improve content commercialization, a strategic move aimed at increasing its monetization competitiveness in the current challenging market.
While Weibo's ad revenue saw a slight 3% year-over-year decrease, partnerships with Tmall and innovative content marketing solutions continue to be crucial for driving growth and revenue stability.
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