Nexxen's rebranding and new data-centric strategies have enhanced performance, leading to new partnerships, revenue opportunities, and a focus on product innovation for future growth.
The launch of Nexxen's data platform and targeted tools for political advertisers has significantly contributed to revenue growth, exemplified by a 4% increase in contribution ex-TAC.
With programmatic revenue reaching $78.6 million and CTV pivoting as a key growth driver at 36%, Nexxen showcases its strategy to leverage data-driven advertising.
Nexxen’s confident long-term growth outlook, reinforced by plans to invest in GenAI and machine learning, aims to strengthen its position as a strategic partner in the AdTech landscape.
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