Salesforce reports that online sales are up 7% globally and 4% in the U.S. as of 2 PM ET on Thanksgiving Day, generating $15.6 billion globally and $3.1 billion in the U.S., indicating a robust start to the holiday shopping season.
Retailers are responding to a still wobbly economy by offering average discounts of 24% globally and 27% in the U.S., encouraging consumers to shop despite economic uncertainties.
Thanksgiving Day is becoming a significant mobile shopping day, with predictions stating that 73% of sales will occur on mobile devices, as many shoppers utilize their phones while spending time with family and friends.
Salesforce forecasts that the highest volume of sales will occur in the evening hours, with 35% expected to be made between 7 PM and midnight, following the Thanksgiving feast.
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