"During this time, everyone is struggling to finish out the end of year strong, and you often run into shortages, price hikes, or other seasonal surprises. As a business owner, you don't want to be surprised - surprises tend to cost money," said Connor.
"The earlier you begin, the more time you have to fine-tune your inventory, marketing strategies, and customer service processes. It also gives you the flexibility to adapt if unexpected challenges arise, such as supply chain delays or changes in consumer behavior," Pomije explained.
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