We need to keep finding ways to bring our brand closer to a digitally native and growing Gen Z audience, which is engaging with brands in a very different way to the generations before it.
Once a fringe channel for advertisers, gaming has recently attracted an influx of demand from marketers seeking new avenues for engaging younger consumers.
Direct engagement with video games appears to go up as ages go down, with 96% of Gen Alpha and 92% of Gen Z actively playing video games.
Partnering with EA Sports FC 25 is an ideal way to connect with this digitally savvy demographic that values both sport and the digital experiences.
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