Even though the global economy is on the rise - our research found that average e-commerce order values increased 8.3 percent globally in the first half of 2023 - apparel merchants are still facing a ton of challenges when it comes to e-commerce.
Brands that fail to adapt to these shifts in customer preferences, or to take advantage of e-commerce technology that allows them to sell across channels and create a unified omnichannel experience, will suffer.
#e-commerce-challenges #omnichannel-shopping-experience #customer-expectations #digital-wallets #bnpl
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