"Dynamic Search Ads are designed for advertisers with extensive product catalogs, allowing them to display ads for items they haven’t bid on by enabling Google to crawl their websites."
"DSAs can generate conversions that other channels might not provide, despite potentially attracting unqualified traffic. Their lower cost-per-click compared to traditional searches enables more clicks within a budget."
"By focusing on content beyond product detail pages, such as blog resources, advertisers can target top-of-funnel traffic and cultivate leads through informative materials like articles and advice on product usage."
"A well-structured DSA campaign, when complemented by targeted content, can help harness both short- and long-term success by connecting with users at different stages of their buying journey."
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