Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote's rise, showcasing their agility in a fast-changing digital landscape.
As U.S.-based TikTok users increasingly flock to Duolingo to study Mandarin, they recognize the growing relevance of Chinese platforms within the evolving social media landscape.
The recent U.S. Supreme Court ruling against TikTok has spurred creators to seek alternatives, with many turning to RedNote, a Chinese-owned Mandarin-language social app.
Duolingo's witty viral post, "Oh so NOW you're learning Mandarin," reflects its mastery of staying relevant to cultural moments while subtly promoting its platform.
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