Dunkin's seasonal marketing strategy employs humorous and unconventional content to engage fans, resulting in widespread social media buzz and appreciation for its unorthodox approach.
One viral tweet highlighted Dunkin's 'unhinged' campaigns, sparking reactions from users who found the content 'brilliant' and expressive of their own moods during the spooky season.
Comments on social media reveal that many users are fascinated by Dunkin’s bold marketing tactics, underscoring the effectiveness of humor and authenticity in brand engagement.
The unconventional strategy reflects broader trends in marketing, drawing parallels to past successful campaigns by brands like Denny's and Wendy's, which similarly leveraged edgy humor.
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