At the time, over 200 brands had signed on to sell on Flip, such Hourglass Cosmetics, Zitsticka, RMS Beauty and Dr. Jart+. Today, that number is around 3,500 direct-to-consumer brands, and they cover various categories including homeware and grocery. The company expects to end the year with around 4,000 brands and now boasts over 2 million users.
Brands that have been testing out the app report that it has been able to grow buzz. Flip leverages urgency by offering limited-time deals and free cash. This is one of the reasons brands like hot sauce startup Truff, for instance, found the app compelling for generating immediate engagement. Still, some companies say the sales volume hasn't yet proven to be earth shattering and the platform lacks some personalization elements that brands rely on post-purchase.
[
add
]
[
|
|
...
]