Dougal McGeorge has been appointed Senior Vice President Global Brand Marketing at Mast-Jägermeister SE, starting on March 1, 2025. He brings over 25 years of international experience in the beverage and spirits industries, previously holding key positions at Heineken, Diageo, and Treasury Wine Estates. His notable achievements include expanding Diageo's global Scotch Whisky portfolio and enhancing Penfold wines. His leadership will focus on Jägermeister's global marketing strategy, leveraging local markets for innovative brand experiences. McGeorge's appointment reflects Mast-Jägermeister's commitment to brand development and growth under CEO Michael Volke's vision.
In Dougal, we have brought on board a brand strategist with extensive international experience... He can energize brands, achieve growth, and build equity.
I'm thrilled to become part of this traditional family business and to shape the future of the brand together with the team.
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