With this release, brands can leverage five new content categories in the Category Exclusion control for TikTok Inventory Filter gambling & lottery, youth content, violent video games, and combat sports. This expanded category selection will give advertisers enhanced measurement insights and increased protection across sensitive topics.
The release will also include 11 vertical-based categories for the Vertical Sensitivity inventory filter that align with the unique brand requirements of advertisers across various sectors, including pets, food, beauty, fashion, tech & telecom, financial services, travel, automotive, gaming, professional services, and entertainment.
DV is currently testing Vertical Sensitivity controls to be available later this quarter. 'We are excited to expand our partnership with TikTok as ad investments continue to grow on the platform,' said Mark Zagorski, CEO of DoubleVerify.
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