DoubleVerify's data displayed incorrect Brand Safety Rates for X, showing scores as low as 70% when they were actually 99.99%.
X expressed concern over the misrepresentation, emphasizing commitment to a safe platform and taking immediate action to address the issue with DoubleVerify.
DoubleVerify CEO apologized and assured customers of maintaining high accuracy standards while conducting a review to prevent similar errors in the future.
Elon Musk appreciated DoubleVerify's correction, acknowledging X's strong brand safety when accurately measured, despite the reporting error's impact on ad spending.
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