"It's not just a one-person show-it's a full content house dedicated to making social content. I consider myself a builder, and I think the DoorDash accounts just have a lot of space to build and grow. It's kind of like a blank canvas of this established brand that's done really cool things outside of social, and now it's like, how do we bring that energy to social?"
"Last year, we started to build out a team to really say, hey, we think this is an area of incredible opportunity for us, because of how much conversation is already happening on the open web around our product," he says. "Millions of people are having a DoorDash experience every day, and they're interested in sharing those stories, good or bad."
Zaria Parvez departed Duolingo after five years to join DoorDash as director of social, tasked with building a full content house for social. DoorDash reported 25% revenue growth in Q2 2025 to $3.3 billion and a 20% increase in orders to 761 million, processing roughly eight million orders daily. The company has strong brand work in traditional advertising, including a 2024 Super Bowl spot, and has begun expanding social capabilities after previously under-investing in that area. Millions of customers share DoorDash experiences online, creating an opportunity to shape and join those conversations through focused social content.
Read at Fast Company
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