Bad marketing is a common reason for startup failures. Entrepreneurs often overlook marketing, prioritizing product development and fundraising instead. Marketing is crucial for boosting sales, realizing a company's potential, and aligning internal goals.
Many entrepreneurs misunderstand the role of marketing, seeing it either as an afterthought or overpromising without delivering. Marketing should be used to garner buy-in from employees, stakeholders, and customers, avoiding common misconceptions.
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