Don't call it a comeback: How agencies are navigating economic recovery with their clients
Briefly

Recovering from economic downturns variessignificantly depending on the type of media agency and its clients' business.But agencies and their clients have learned some important practices in the last few years.The global pandemic and recent slumps in advertising and media sectors have forced agencies to focus on efficiencies and step up as partners for their clients.
Read at Digiday
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