DMEXCO Briefing: The who's who of ad tech gathers to prepare for the industry's next big shift
Briefly

from Digiday1 month ago
Cologne's about to transform into a chaotic cocktail of code and Kölsch, where ad tech devotees descend for their annual pilgrimage. Brace for AI buzzwords, bratwurst bonding, and booth fatigue.
Digidayhttps://digiday.com/media-buying/dmexco-briefing-the-whos-who-of-ad-tech-gathers-to-prepare-for-the-industrys-next-big-shift/
Even with swirling uncertainties about Google's ad empire and the future of third-party cookies, the ad tech world marches on with its signature optimism.
Digidayhttps://digiday.com/media-buying/dmexco-briefing-the-whos-who-of-ad-tech-gathers-to-prepare-for-the-industrys-next-big-shift/
The feeling from DMEXCO in '23 was very much a localized event, with great German presence across the industry focussed on making new connections, driving business and making change.
Digidayhttps://digiday.com/media-buying/dmexco-briefing-the-whos-who-of-ad-tech-gathers-to-prepare-for-the-industrys-next-big-shift/
What makes this event essential for execs is its unique blend of local charm and global clout. [...] it's still attra
Digidayhttps://digiday.com/media-buying/dmexco-briefing-the-whos-who-of-ad-tech-gathers-to-prepare-for-the-industrys-next-big-shift/
Read at Digiday
#dmexco #ad-tech #conference #networking #industry-trends
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