For nearly two decades, ad execs have felt frustration, horror, and resigned apathy as Google has dominated ad dollars. Now lawmakers are considering breaking up this illegal monopoly.
At DMEXCO, execs once trapped under Google’s dominance now walk with swagger, enjoying Google’s legal scrutiny and contemplating their futures away from the tech giant’s grip.
Mateusz Rumiński stated, 'Google holds a dominant position across multiple layers of the ad tech ecosystem... There is a question over whether Google purposefully blurs lines between its products...'
Watching lawmakers take seriously the idea of breaking up Google's search empire has delivered vindication to those who've been stewing over its unchecked rise.
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