Influencers are significantly impacting the travel industry's recovery, with a rise in international tourists, increased budgets in various travel sectors, and the growing use of influencers to reach and inspire travelers.
Visual-driven platforms like TikTok and Instagram have amplified influencers' ability to showcase destinations, experiences, and products, benefiting specific travel brands.
While influencer sales in accommodation providers have remained stable, experiences category sees a surge in influencer-driven sales, making influencers a key player in travel marketing strategies.
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