At its fifth annual Global Tech and Data Showcase, Disney announced that its streaming platforms have reached an average of 157 million users globally, while unveiling new advertising solutions to enhance advertiser engagement.
Disney Compass integrates first-party data and insights into a single platform, allowing brands to simplify the advertising process, especially as Publicis becomes the first agency to access this tool.
TikTok has introduced Messaging Ads in the APAC region to help brands improve their advertising efforts and connect with users more effectively, shortening the path to purchase.
Google is experimenting with Daily Listen, a feature that creates short podcasts based on users' interests to streamline news consumption, reflecting the growing demand for audio content.
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