Disney partners with Bubble for tween skincare kits tied to Inside Out 2, leveraging the booming tween skincare industry driven by brands and influencers targeting young people.
Tween skincare market growing rapidly, with market research projecting 7% annual growth until 2028, indicating a significant increase in the global skincare market.
American tweens' interest in beauty is not new, but today's access to social media and skincare influencers has shifted the focus from cosmetics to skincare with higher profit margins.
Bubble Skincare's founder, Shai Eisenman, capitalized on the trend by launching affordable skincare products, aligning with the increasing demand for skincare among tweens.
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