DirecTV to Launch Free Ad-Supported Streaming Platform
Briefly

"We developed MyFree DirecTV because we envision a brighter TV future that offers consumers quality content with more choice and more control at the right value, and to empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats."
"Fragmentation continues to be a challenge for advertisers as viewers sample content across a variety of video services. Advertisers need to be everywhere because viewers are."
Read at Adweek
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