"Key Stat: 33% of US restaurant diners discover promotions via email/newsletters and 32% via social media, according to a September 2025 survey from YouGov."
"Email discovery comes with a caveat. 40% of US consumers unsubscribe from brand emails and texts at least once weekly, according to GetApp."
"Meanwhile, consumers are growing more accepting of promotional content when it's relevant. Roughly 3 in 5 US consumers (61%) say they don't mind seeing sponsored ads for relevant brands, up 14 percentage points YoY, according to Bain and ROI Rocket."
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media, based on a September 2025 YouGov survey. Email discovery faces high opt-out rates: 40% of US consumers unsubscribe from brand emails and texts at least once weekly, per GetApp. Consumer acceptance of sponsored ads increases when content is relevant, with 61% saying they don't mind seeing sponsored ads for relevant brands, up 14 percentage points year-over-year, according to Bain and ROI Rocket. Owned channels therefore drive stronger deal awareness than paid advertising or third-party platforms but require relevance and careful frequency management.
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