Digital Avatars Could Soon Boost Broadway Shows On TikTok
Briefly

Digital Avatars help breathe life into branded content with generative [artificial intelligence] avatars of real people, which will enable new ways to scale creative strategies on TikTok,
With 58% of TikTok users saying they are more likely to trust brands after learning about them from TikTok creators, avatars help scale and globalize branded content with a personalized, human feel...
TikTok is an enormously important part of theatre marketing, especially on Broadway. The platform and its influencers have helped some Broadway shows reach different demographics and attract new audience members.
Read at Forbes
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