The concurrent strength in results appears to be an indication of strength in the U.S. economy, as well as a benefit from U.S. election spending.
They bode well not only for this holiday season, but for other digital advertisers such as Meta and Pinterest.
AI has been central in increasing the relevancy of content suggestion and promotions, enhancing the experience for users and also increasing the potential for platform operators to profit.
With digital media accounting for about 28% of U.S. political advertising spending, online ad sellers are well-positioned for growth as election-related ad revenue increases.
Collection
[
|
...
]