While, overall, there hasn't been a big change in the percentage of brand and retailer pros who said TikTok is at least somewhat valuable to driving their revenues over the last year (81% of respondents said the platform is at least somewhat valuable to their revenues this year, compared with 77% who said the same last year), the story is different when we break out the brands and retailers who said TikTok is extremely valuable to driving revenues.
Nearly a third of brands and retailers (32%) said this year that TikTok is extremely valuable to driving their revenues - a lot more than last year's 8%.
But importantly, the percentage of brands and retailers who find TikTok valuable for branding has consistently remained high over the past few years.
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