Brands are increasingly optimistic about holiday spending for 2024, with 35% of survey respondents expecting revenue to rise by 11% to 30% compared to 2023.
A report from Boston Consulting Group indicates 28% of consumers intend to spend more during the 2024 holiday season, while 45% will maintain their spending levels.
As holiday shopping approaches, consumers are poised to hunt for the best deals, which will significantly shape the strategies of brands and retailers.
Marketers' confident expectations for holiday revenue growth are supported by changing consumer spending patterns, highlighting a shift from cautious to optimistic planning.
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